For social media, projects with an entertaining nature always work well. One such area is providing wedding services when adequately prepared for advertising campaigns. It's essential to have a sufficient amount of photos and videos specifically tailored for this field.
When embarking on an advertising campaign for this project, we had a good understanding of all the possibilities in this sector. While it may seem that the demand is quite limited, and timing is critical for displaying advertisements, we found the opposite to be true. With a well-constructed strategy, clients make their wedding organization decisions within 7 days. Effective communication plays a significant role here. After attracting potential clients from the website or Instagram profile, it's crucial to handle their inquiries correctly, meet with them, and engage in meaningful conversations.
In our case, communication was smooth, and people eagerly attended such meetings, leaving with a positive impression, resulting in quick deal closures.
For our advertising campaigns, we opted for unique design and communication strategies, noticing that competitors used very conventional and overused approaches in all their ad campaigns. Therefore, we completely changed the perception of the traditional format and implemented innovative advertising campaigns.
Additionally, for this project, we executed retargeting ad campaigns due to the extended decision-making period for some clients when it comes to weddings. We identified that our target audience could have interacted with us within the last 90 days.
Results of the advertising campaigns: Leads: 992 Cost per lead: $2.58 Orders: 306 Cost per customer: $8.36 Total expenditure: $2560.97