VICTОRІІA GROUР - an agency for employment and documentation services for legal work in Poland.

Objective: Increase the number of clients for document processing and fill current job vacancies.

What Was Done: At the beginning of the project, we conducted an analysis of competitors' advertising activities, identified the most optimal campaign objectives, and crafted advertising messages. Advertising campaigns were launched with the goal of Lead Generation for two target geographies: Turkey and Kazakhstan.

Within the launched advertising campaigns, the audience was segmented into:

  1. Broad audience (without specific interests).
  2. Interest-based campaign (job searching, employment agencies, etc.).
  3. Look-alike audience.

The advertising creatives featured a direct offer showcasing the agency's services, emphasized the advantages of working with the company, and additionally highlighted the cost of document processing in the ad creative to filter out non-targeted inquiries.

Examples of advertising creatives:

Untitled

Untitled

Result: 1493 leads $0.83 cost per lead $1238 spent budget

Untitled